God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. LOTS of podcasts have ads okay? Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? I can talk about the things I cant talk about on the radio. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Is that how it goes when you talk to these folks? You brought up your numbers, so I have to ask you about them. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. A friend told it to me a year or two ago. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. People trust podcast content more than they trust what they see on social media by like 60 percent more. Carolina Barlow On Podcasting, Producing & Being Will - GirlTalkHQ Thats a super good question. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. A bonus episode that somehow escaped the vault. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. How have you arranged iHeart Digital? There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. They chose a real simple version of it called Really Simple Syndication, RSS feeds. Its a lighthearted nightmare in here, weirdos! Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its probably cheaper to buy those shows, it might be cheaper to produce those shows. I end on this team because its very important, we have our business affairs team. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. What that meant for us was that we were not the main course anymore, as it were. These are marketers who are usually really good at this stuff like really good. Ron hires a new co-host. Its an audio medium. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. The Ron Burgundy Podcast - Google Podcasts I think its high attentiveness at scale with partners that weve been able to maintain so far. You came to it through an acquisition. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. They want to do a really good job. The truth is, audio all-up is a third of all the media we consume. We're the Film Fanatics. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Those companies are also struggling. People were shouting questions at me as I walked through the halls. He also co-owns a company with us. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Youre still getting the full ad load. Are you open to video? You became the CEO of a formal division thats responsible for podcasts. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors I also think theres a new thrust in influencer marketing. Yes. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. Thats actually a podcast we make together thats actually awesome. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Subscribehere! I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. The Ron Burgundy Podcast - TopPodcast.com Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Im open to video. A-Rod Interview / Cooking with Jon & Vinny. Its not a huge focus for us. We dont care. Are we mature enough as an industry for every medium-sized network or larger to have one? I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Walk us through what that actually means. Ill go from the more obvious down to the less obvious. I have to say people are very excited to hear from you today. Big Money Players and iHeartPodcasts. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Over at The Late Late Show, Ferrell's Burgundy once again treated the . In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . We have an app of our own. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Sometimes they just shuffle it to create change. The Ron Burgundy Podcast - Listen Notes Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Yes, its about my competitors, I get it. Its actually a lot of different things. Its finally arrived. We all get it by now, painfully. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. What is the audio drama today? In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. The third thing they let us do was have a sales team. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Fast, cheap, and good. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . Hi, Ron Burgundy fans! Malcolm Gladwell has an existing slate of shows. Will Ferrell Takes 'Ron Burgundy Podcast' Live; His Network Is He was a great guest, super game to answer the questions, especially in front of a live audience. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Oddly, no. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to No credit card needed. See omnystudio.com/listener for privacy information. Nothings perfect, but its pretty close to perfect. This is a must-buy bucket of marketing. To many in the industry, that seemed pretty disingenuous. By the way, 75 percent of that third is broadcast radio. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. We have a few minutes left. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. It has been a player in the audio space across multiple kinds of distribution for a long time. In Chicago, I sat in front of OMD. Were in total control there. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. Thanks. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Theyre mine. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Im very interested in the derivative work potential of podcasts. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Youre saying we have to innovate and push back in it, but its still just promo codes. Does that worry you? It hasnt yet hit this moment of reverse-engineering from the platforms its on. I dont have this concern in podcasting. Ill give you an example of a show. That was my next question there. Thats really cool, but its not mutually exclusive. I just dont see it fixing anything thats broken. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. So of course I asked Conal about that and lots more. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Heres a funny anecdote. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. The Ron Burgundy Podcast Season One Trailer. Radio and podcasting have very different constraints. The Ron Burgundy Podcast: Hard Questions - YouTube We used Jun Group. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. I dont predict what we might get. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. I think its really cool. Launching in early 2019, the podcast will be co . Hes fantastic. We basically built an academy where once a year we grab eight or 10 people. Anderson .Paak agrees to do the podcast. Podcasting is a mass-reach medium. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. We realized that maybe our greatest asset was the people who worked there. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. It kind of never went away, but now were back to this again. The fifth season brings canned laughter and an audience . Its also how we got here. The longer answer is, were in an odd economy. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes You just saw it happen. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Nothings perfect, but its pretty close to perfect. One San Diego legend joins another for the definitive interview with the San Diego Chicken. We wanted access to that to shout really loudly about the stuff we were doing. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Its all about the org chart. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. The money from each of these pipes is not the same. I was like, I dont need you to talk more. I dont know that well have a big reveal. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. You have a distribution model that is free. Are you feeling the pinch of the ad downturn? You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Are they yours if theyre subscribed on YouTube? It was the only time Ive ever gotten a call from somebody. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts Weve earned this. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a I love you very much. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Im proud of the numbers. Sure we are. Thats driven most of our growth in podcasting over the last two, three, four years at the company. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Whats the structure below you to make all this work? By the way, put TheVerge.com on the home screen of your phone. Yes. Aren't. Real. Reviews. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. The BD team is livid. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. The Ron Burgundy Podcast - Podcast - Podtail Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. A million monthly downloads or more is a ton. I want to come to exclusives and to consolidation. I look at the companies that have the targeting capabilities. Were also co-producing a slate of whole new stuff. There is always something new happening. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. I can talk about sexuality or about what trends I do or dont like. He only came on here to pitch the app. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? I dont see it in podcasting, and maybe thats why Im not super concerned. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. A third of all the media we consume is just audio. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Its back to the org chart a little bit with this. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. See omnystudio.com/listener for privacy information. Im building up to it. Is that part of your business affairs team, just selling the IP out? This is what they do really well. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. It was a packed house and a great time. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. So if you could just bring back the old format that would be great. We also co-own a company with Will Ferrell. Eighty million Americans a week listen to podcasts. Weve arrived. You have an ad load that is light. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. 246 episodes totalling 170 hours, 51 minutes. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. This was a year ago, and so now hes like, Whatever, dude. You take the point. Its good content. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. It has been a pitfall of digital media from day one. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Which one of your children is the business affairs group? The marketing team is like, What are you doing?, Yeah. We need certain things to calm down and other things to end. I think its the single thing I am most proud of at the iHeart Podcast Network. We may not have liked it, but there usually was a problem getting fixed. Thats where the VC money went. Be as simple as you can in your answers, in your approaches, in your strategies. But Ill talk you through why. Next week, Im with Universal McCann. If you can never get enough true crime Congratulations, youve found your people. You got it. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Ron Burgundy | iHeartMedia Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney We started a company with Will Ferrell called Big Money Players. I understand where we sit in the pecking order in terms of cume. In my opinion, I dont think we would be where we are as an industry otherwise. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . How do you think about audience acquisition then? Just simplicity. I told you it was all about org charts, and Im not even to the org chart question yet. Aren't. Real. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Five Stars. The reason I ask that question all the time is because Im always curious. Is it just Bob Pittman being like, Chaos reigns. Here is your reach extender. But no, youre spot on. The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki How do you make sure they sustain? The problem it was solving, the price point was undeniable, it made perfect sense to me. I have not mastered this, by the way. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. This is very unique. So we launched a company together. This year, were all talking about YouTube and video podcasts. The 9 Most Popular Houseplants of 2023, According to Pros That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting.

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